Ed brings expertise in futures work, experimentation, and new product development from leading agencies including ?What If! (now part of Accenture), where he ran the Growth Futures practice. He has worked across diverse sectors including banking, insurance tech, mobility, hospitality, and consumer goods with major brands like BP, Barclays, Jaguar Land Rover, and Coca-Cola. Ed specialises in building capability in people and teams, combining strategic foresight with practical business experimentation to help entrepreneurs develop sustainable business models.
